Privacy Policy

Last updated: October 21, 2025

At RETAIL NOVA TRADING SERVICES SA DE CV, as an authorized distributor of Ashampoo in Mexico and the region, we protect your personal data with the utmost seriousness and in strict compliance with Mexican data protection laws. Personal data collected through our services is obtained solely for legitimate technical and commercial purposes. Under no circumstances will collected data be unlawfully sold or transferred to third parties.

The following information provides an overview of how we ensure this protection, what types of data are collected, and for what purposes, in compliance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its current regulations.

Data Controller

Retail Nova Trading Services
📧 privacidad@novatrading.global
🌐 www.novatrading.global

NovaTrading is responsible for the data processing described below as the authorized distributor of Ashampoo GmbH & Co. KG products in Mexico, Central America, and the Caribbean.

Information You Provide

When Do We Collect Your Data?

Information is transmitted when you:

  • Search for a product on our website novatrading.global

  • Make a purchase through our web platform or partner sellers (Amazon, Mercado Libre, distributors)

  • Register for a NovaTrading customer account

  • Enter or update details in “My Account”

  • Contact us via email, live chat, or phone

  • Complete a questionnaire or contact form

  • Request technical support

  • Subscribe to our newsletter or consent to marketing communications

  • Participate in promotions, contests, or events

  • Request a tax invoice (Mexican customers)

Data We Collect

We only collect the data required to conclude the contract and provide our services.

Identification Data

  • Full name

  • Email address (mandatory)

  • Date of birth (when required for age verification)

Contact Data (voluntary)

  • Landline number

  • Mobile number

  • WhatsApp or Telegram contact (if you choose to use them)

Tax Data (Mexican customers requiring invoice)

  • Legal name or company name

  • RFC (Tax ID)

  • Full tax address

  • Tax regime

  • CFDI usage

Transaction Data

  • Purchased products and generated license keys

  • Date and time of purchase

  • Total transaction amount

  • Payment method used (we do NOT store full card data)

  • Purchase and renewal history

Technical Information

  • Operating system and version

  • Web browser used

  • Device information

  • IP address (anonymized after 7 days)

Providing phone numbers is entirely voluntary and does not affect your ability to purchase products or receive support.

Website Usage Data

Automatically Collected Information

When you visit our website, usage data is temporarily processed for statistical and service quality improvement purposes.

This includes:

  • Name and address of requested content

  • Date and time of access

  • Amount of data transferred

  • Access status

  • Browser and operating system description

  • Referrer URL

  • Navigation behavior within our site

Legal basis: Legitimate interest under Article 10 of the LFPDPPP.

IP Address Storage for Security

We store your full IP address for 7 days strictly to detect and mitigate cyberattacks. After this period, it is deleted or fully anonymized.

Legal basis: Legitimate interest in ensuring system security.

Purposes of Data Processing

Contractual Purposes (No Express Consent Required)

  • Processing and delivering software licenses

  • Sending activation keys

  • Providing download links

  • Issuing CFDI invoices

  • Providing customer service and technical support

  • Managing updates and renewals

  • Maintaining customer account history

  • Preventing fraud

  • Complying with legal obligations

Legal basis: Article 10 LFPDPPP.

Purposes Requiring Your Consent

  • Marketing communications

  • Satisfaction surveys

  • Product recommendations

  • Personalized content

Legal basis: Article 8 LFPDPPP (express consent).

You may revoke consent at any time by contacting privacidad@novatrading.global or using the unsubscribe link.

Data Security

We implement advanced technical and organizational measures:

Encryption

  • SSL/TLS 256-bit encryption

  • HTTPS secure browsing

Infrastructure Security

  • ISO 27001-certified data centers

  • Multi-layer firewalls

  • Intrusion detection systems

  • 24/7 monitoring

  • Daily backups

Access Control

  • Authorized personnel only

  • Multi-factor authentication

  • Access logs and audits

Payment Protection

  • PCI DSS Level 1 certified processors

  • No storage of full credit card data

Cookies and Tracking Technologies

Necessary Cookies (No Consent Required)

Used for:

  • Session management

  • Language preferences

  • Shopping cart

  • Security validation

Legal basis: Legitimate interest.

Analytics & Marketing Cookies (Require Consent)

Google Analytics

Used to analyze traffic and improve user experience.

Collected data includes:

  • Pages visited

  • Navigation flow

  • Approximate demographic data

  • Device type

  • Approximate geographic location

Retention: Up to 14 months.

You may revoke consent through the cookie banner or by contacting privacidad@novatrading.global.

Marketing Communications

Newsletter subscription follows a double opt-in process:

  1. Enter email + consent checkbox

  2. Receive confirmation email

  3. Click confirmation link

You may unsubscribe at any time via:

Data Transfers to Third Parties

We share data only with authorized processors:

  • Ashampoo GmbH & Co. KG (Germany) – License validation

  • Payment processors (Stripe, PayPal, Mercado Pago)

  • Cloud providers (Microsoft Azure, AWS, Google Cloud)

  • Email marketing providers

  • Electronic invoicing providers (PAC authorized by SAT)

All providers operate under data processing agreements and international safeguards.

Data Retention

We retain data only as long as necessary:

  • Tax data: 5 years (Mexican tax law)

  • Marketing data: Until consent withdrawal

  • Support records: 2 years

  • Security logs: 7 days (full IP), 1 year (anonymized)

Secure deletion procedures are applied once retention periods expire.

Your ARCO Rights (Access, Rectification, Cancellation, Opposition)

You may exercise your rights by contacting:

📧 derechos-arco@novatrading.global

We will respond within 20 business days.

You may also revoke consent at any time. Revocation is not retroactive.

International Data Transfers

Some data may be processed outside Mexico due to:

  • Ashampoo (Germany)

  • Cloud providers (US, EU, Latin America)

All transfers comply with appropriate safeguards, including standard contractual clauses and recognized data protection frameworks.

Artificial Intelligence (OpenAI)

Some Ashampoo products may integrate OpenAI APIs.

Data shared only when you actively use AI features:

  • Text you input

  • Images submitted

  • Commands provided

OpenAI processes data solely to provide the requested service and does not use it for training under enterprise policies.

Transfers are encrypted and protected under GDPR standards.

Minors

Our services are not intended for individuals under 18.
If we become aware of minor data collection, we will delete it immediately.

Dispute Resolution

We encourage resolving disputes directly through:

📧 privacidad@novatrading.global

If unresolved, complaints may be submitted to the appropriate Mexican authority under current data protection law.

Changes to This Privacy Policy

We may update this policy to:

  • Comply with legal changes

  • Improve privacy practices

  • Add new services

Substantial changes will be notified via email and website notice.

Final Provisions

Effective date: October 21, 2025
Version: 1.0

NovaTrading and Forwarding Group S.A. de C.V.
Exclusive Authorized Ashampoo Distributor for Mexico, Central America, and the Caribbean
www.novatrading.global

📧 privacidad@novatrading.global
📞 +52 55 4321 6033

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